WSJ Column by Victor W. Hwang: “Show Users Value Before They Show You the Money”Posted: February 25, 2013
Traditional business wisdom says that revenue is king, above all else. However, the brief history of the app industry seems to contradict that notion. Many of the business models for successful, profitable apps share one feature: They are brilliant at building ecosystems. Therefore, the lesson for app developers is perhaps counterintuitive. To make more money, don’t focus on revenue first. Instead, focus on growing ecosystems.